J.C. Penney rose up out of the crucible of the holiday shopping season with a sales increase, giving a beam of would like to retail chains.
Holiday sales at J.C. Penney stores open no less than a year rose 3.4%, the retailer revealed Thursday.
The uptick comes after the retailer rotated to accelerate its form offerings, better match its ladies’ attire with current preferences and reinforce its cosmetics division.
“We are extremely encouraged with our general comp sales performance amid the holiday season, which was driven by home, magnificence and fine jewelry,” J.C. Penney CEO Marvin Ellison said in an announcement. “Also, our attire categories continue to show enhanced comp performance, particularly in ladies’ and children.”
Financial specialists were encouraged. J.C. Penney’s stock rose 6.8% to $3.95 in pre-advertise exchanging Thursday.
The retailer additionally revealed that its web based business surged with a twofold digit percentage sales increase. The company offered a purchase online-pick-up-in-store choice at all of its stores.
“We stay confident that our strategic activities are grabbing hold and resounding with customers,” Ellison said.
J.C. Penney likewise kept up its past fiscal-year projections.
The holiday sales support comes following a wild year for the retailer, which announced plans to close 138 retail establishments in the midst of slow sales.
Be that as it may, the company increased its organization with magnificence mark Sephora, incorporated more products from Nike and Adidas and significantly increased its sales of appliances while likewise offering more services to customers.