Last August, Target launched California Roots, a line of wine elite to the retailer with a value point that most customers can get behind: a bottle is simply $5.
The line initially launched with a red mix, pinot grigio, and chardonnay, all of which brought home “Best Buy” scores from Wine Enthusiast. This week it adds another wine to the lineup a rosé called Yes Way Rosé.
“Since we began offering California Roots the previous summer it has rapidly turned out to be one of our best offering wine brands, adding to the general accomplishment of our grown-up refreshment business,” said Mark Tritton, Target official VP, and head marketing officer.
Much like its ancestors, the wine will cost $5 a bottle and will touch base at 1,200 Target stores April eighth. Target intends to have the wines accessible at 80% of its store before the finish of 2018.