According to a new study released by Insurance company Aviva Canada, the number of distracted driving accidents case in Canada has been increasing from 2016 to 2018.
Aviva investigated how many claims were received during that time related to distracted driving. Almost all areas in Canada have experienced double-digit growth, but the biggest jump in decentralized driving is in Alberta, where distractions caused by driving accidents have increased by 58%.
The smallest increase in the Atlantic region is only 8%, while Ontario, the most populous province in Canada, is up 12%.
In total, Canada’s average rose by 23%, more decentralized driving accidents. “Despite the increased penalties and awareness of this issue, there are still too many Canadians who are still distracted by driving.
Most accidents can be prevented – such as hitting a stationary object, other vehicles at the rear, and inadvertent lane changes, “Phiva Gibson, chief underwriter of Aviva Canada, told a press conference.
The company came up with an “Undistracted Driving” campaign, featuring three drivers who agreed be recorded as they spent 100 per cent of their time behind the wheel focused on driving.
“It’s almost like re-introducing yourself to the joys of driving, versus all the distractions that we’ve become so accustomed to.
They found themselves to be more focused and oriented to what’s going on in front and around them,” explains Gibson.