Three female dentists dressed in cultural costumes appear in advertisements to encourage people to whiten their teeth because “everyone laughs in the same language!” After a review in a dental clinic in North Carolina.
According to “Daily News,” the Renaissance Dental Center in Raleigh apologized after an advertisement published in the May issue of Midtown Magazine was called “ignorance and rudeness.”
The ad featured three blond, white female dentists posing in cultural garb. Jill Sonner wore a Native American costume with a headband and beaded accessories.
Anna Abernethy donned a Scottish highlander outfit while Anita Wells dressed in a Japanese kimono. Wells was accessorized with chopsticks in her hair and a colorful hand fan.
The advertisement says “Everyone smiles in the same language!” and is promoting a tooth whitening treatment.
This ad has caused some negative comments and criticisms from social media users. They call it “offensive.”
“How many people blindly think this is good?” said a woman on Twitter.
“I’m not smiling,” says Megan Redshirts, founder of American Indian Publishing, Shaw. “Welcome to the United States in 2018, there is no apology for racism.”
A social media user wrote: “If you’re white, don’t wear Native Americans or Japanese clothes. It’s like a whimsical joke.” “How hard is this? Not.”
The dental clinics claimed that they were “trying to focus on our business.”
In one of our recent advertisements, we attempted to focus upon something that unites us…the warmth and joy behind a smile. We now realize it was ignorant and offensive, and we are truly sorry. We have learned a valuable lesson in this situation. Again, our sincere apologies.
— Renaissance Dental (@nhdentists) May 10, 2018
“In our latest ad, we tried to focus our attention on the things that made us unite… the warmth and happiness behind the smile.
We now realize that this is ignorance and offensive. We have learned a valuable lesson in this situation. Again, our sincere apologies,” the apology stated.
"If you build it, they will come." – Field of Dreams . . . Happy 9th anniversary to Renaissance Dental Center!! Our vision began as three young women fresh out of dental school. While working at different practices, we would sit together at continuing education courses and dream up all of the ways we wanted to practice dentistry; there had to be a better way! We decided to go against the odds and build a practice together from the ground up. Renaissance went from one room to twelve fully functioning clinical rooms in 9 years. The road has not been easy, but it has certainly been rewarding. 🙌 To this day we are unified by our passion to create life-changing experiences that are as unique as the individual in our chair. Our greatest reward is the smile that we served to create while supporting our community of family and friends. 😁 #dentists #raleigh #cosmeticdentists #smile #women #womanboss #cosmetics #beautiful #dreambig #dream #inspire #education #UNC #renaissancedentalcenter ⚜️
Connie Gentry, editor of Midtown magazine, told the Washington Post that she “failed” and “should withdraw that advertisement.”
The online version of the magazine has replaced old advertisements, including three blond dentists wearing referee uniforms.
The dentist has appeared in advertisements before posing with wine and wearing pajamas and construction worker clothing.