Why You Should Use An SMS Authentication API On Your App?

One of the most dangerous threats organizations face is a data breach. There is an ever increasing number of hackers, across the world, who spend their days trying to get access to your servers, and in turn, your data. As we have seen from the numerous big data breaches recently, if these hackers end up breaching your security measures, there are myriad consequences that can be detrimental to your company. Legal consequences being one part, but these data breaches can be enough for a company to lose its customers and have no other option but to shut down. Measures must be put in place to prevent this.

As technologies constantly evolve, it is important that security measures also evolve and stay ahead of the new techniques hackers are coming up with. In an era of smartphones, we are lucky to have numerous different options when it comes to securing our systems and users’ data. One such option is phone number verification. Over the last few years, we have seen a number of new companies offering SMS authentication APIs sprout up.

You may have heard of Twilio, which is a communications platform that has an SMS authentication API. There are many other services like Twilio that offer similar solutions with some specializing purely in phone number verification.

How Does Phone Number Verification Work?

Phone number verification works by sending an SMS containing a One-time Password (OTP) to a user’s phone number. The user must then enter the OTP on the app or website that they are trying to access. Phone number verification is a form of two-factor authentication and is an easy to implement solution that makes it significantly more difficult for hackers to get access to your company’s data. As their name suggests, OTP can only be used once and are also only valid for a certain time window – usually 15 minutes.

It is important for companies to use SMS authentication on their backend systems and vendor accounts, but they should also be giving their own customers the option of phone number verification for their customer facing apps.

Phone number verification is not just useful for making accounts more secure, you can also use an SMS authentication API during signup to ensure that your users are real people. Most people generally only have one phone number, so they can only create one account. This is the big advantage phone number verification has over email verification.

It can be tough when choosing an SMS authentication API service provider, you need to ensure that the provider has a robust infrastructure and has fallback options should any of their SMS routes have deliverability issues. As when choosing any software vendor, we highly recommend reading reviews from other customers.

Many providers that offer SMS Authentication APIs also offer other services such as SMS notifications and voice OTP. It’s generally a good idea to choose a provider that offers these. Even if you don’t need them right now, you never know when you will in the future!

By using services like Twilio to strengthen your security measures, you will also be able to build trust and authenticity among your users. This helps to build a stronger sene of community among your users, which in turn can help with word of mouth marketing and revenue.

So what are you waiting for? Protect your app with an SMS authentication API now.